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Activities at Korean festivals revolve around a theme, usually a product or a cultural activity for which the region is famous. Ginseng, mud baths, mushrooms and Korean liquors all have a weekend set aside to celebrate their attributes. Folk performances--the noisy farmer bands, the softer sounds of pansori (traditional song), the local mask dance, and probably by shamans to ensure the community's prosperity. If at all possible, schedule a day for a festival while visiting Korea.
More Korean festivals at http://english.visitkorea.or.kr/enu/index.kto

Photo credits: http://www.tour2korea.co.kr/